The Role of the Producer

A show has one or a few lead producers who originally decide to put on a particular show and secure the rights to do so. The lead producer is ultimately responsible for every major decision regarding the show’s production. These decisions include hiring a director, choreographer, advertising firm, press agent, general manager, casting director, etc. A lead producer must have both business acumen and the ability to help shape a production creatively.

Usually a show has workshops or readings and a trial run at a smaller venue to work on the content and to assess audience reactions. Once the show is in good shape, a Broadway theater can be secured and a budget drawn up for the production.

Because it is expensive to produce a Broadway show (especially musicals), the lead producer must reach out to other co-producers in order to raise the required capitalization. If Broadway Investing is excited about a show and its prospects, we will agree to raise a certain percentage of the show’s required capitalization. If a show requires $8 million, for example, we may agree to contribute $1 million of that total capitalization. We then seek accredited investors (You!) who will be able collectively to fulfill our total capital commitment. The producers behind Broadway Investing always personally invest in shows along with you to show our faith and confidence and passion in the choice.